CCE Business Solutions
From IT consultant template to delivery leadership brand.
The credibility was already real and completely invisible. This one is about the argument it took to fix that, not the artwork.
- Repeat business rate
- 100%
- Projects delivered
- 250+
- Concurrent engagements
- 40+
- Operator experience
- 25 yrs
Repeat business rate
Projects delivered
Concurrent engagements
Operator experience
Client
CCE Business Solutions
- Sector
- Consulting
- Region
- Houston, TX
- Duration
- Full Brand + Website System
- Role
- Marketing, brand, website, and collateral
- Year
- 2026
CCE Business Solutions is a Houston management consulting firm that owns complex technical programs end to end. The work was already serious, with 250+ projects shipped, 100% repeat business, and senior practitioners holding PgMP, PMP, CSM, and ITIL certifications. The brand and website still read like a generic IT consultancy. We rebuilt both so the presentation matches the level of the operator and the depth of the practice.
The work was already serious. The presentation wasn't yet.
CCE was founded by Eddie Monroe in 2022 after 25+ years of leading complex technical programs. The firm holds PgMP, PMP, CSM, and ITIL certifications, is MBE certified and HUB certified in Texas, and runs 40+ active engagements at any time. The repeat business rate sits at 100%.
None of that was visible from the old website. The site looked like every other Houston IT consultancy. Light theme, stock photos, an undifferentiated practice grid, and an About page that buried the founder behind generic positioning. Buyers couldn't tell the difference between a senior delivery leader who has owned enterprise programs and a recruiter selling resumes.
What the rebuild had to carry.
Three things needed to read instantly. Operator seniority: Eddie is the firm and the firm is the operator. Practitioner ownership: CCE doesn't just coordinate, they own outcomes end to end. Institutional credibility: the certifications, the repeat business, and the structure that lets enterprise buyers procure the firm without friction.
We built the brand and the website to land all three the moment a stranger arrives.
The new system.
The brand is anchored in a one-line position the team can repeat in any room: "We lead the initiatives your organization can't afford to get wrong." Underneath that, three principles guide every engagement. Clarity over complexity. Accountability over activity. Candor over comfort. The DNA of CCE is articulated as eight strands the team can point to during discovery calls and stakeholder reviews.
The website carries the same architecture. The home page leads with the position, then the proof bar (100%, 250+, 10+, 40+), then the practice grid built around the actual work CCE does, not the work most consultancies advertise. The About page introduces Eddie directly, names the philosophy ("The gap is not in planning. It's in execution."), and walks through the DNA strands. The Services page reads like a practitioner's playbook, not a service menu.
Brand guidelines that hold.
The 12-section Brand Guidelines document covers brand foundation, the strategic framework, the DNA, the practice areas, voice and messaging, the logo system, color, typography, photography, layout, brand-in-practice templates, and guardrails. It was written so a marketing hire, a proposal team, or a designer can pick it up on day one and produce work that reads as CCE without asking.
What I would do differently.
Push harder, sooner. Eddie needed convincing and I was patient about it for a year, partly out of respect and partly because the case was easier to make once I had the evidence. But the firm spent that year presenting itself as something smaller than it was, and I knew it the whole time. Being right quietly is worth less than being right early.
The full system is live at ccebusiness.com.
Color System
Navy
#0C1F33
Navy Mid
#26314B
Gold
#CBB26A
Slate Gray
#606060
Platinum
#F4F4F5
Every choice cost something.
A decision with no downside was never a decision. These are the calls that shaped the work, and what each one gave up.
- 01
Earn the argument before making it
I ran marketing for CCE for a full year before I ever proposed a rebrand. I mentioned it early and it went nowhere, which was fair, because at that point it was an opinion. A year inside the business turned it into a case I could actually argue, and it took one meeting where I argued it well enough for Eddie to agree.
The tradeA year is a long time to sit on a recommendation you believe in. It is also the only reason the recommendation carried any weight when it finally landed.
- 02
Let the people who sell the work settle the logo
Eddie was not convinced a new site or a new mark changed anything, and he held that position right through the build. The morning he called to tell me he was keeping the old logo, he showed the redesign to a room of his project managers first. They told him he had to do it. That ended the debate, and it ended it better than I could have.
The tradeI lost control of the decision by putting it in front of his team. That was the point. A founder talked out of a position argues it again in six months; one whose own practitioners tell him does not.
- 03
Move the site off WordPress
CCE was on WordPress, which meant every content change was either a ticket to me or a risk taken by someone who did not want to take it. The rebuild runs on a headless setup with Sanity as the editor, so the team writes into a clean interface and the site stays fast and hard to break.
The tradeIt is a less familiar stack than WordPress and there is no plugin for everything. In exchange nobody can accidentally take the site down while updating a service page.
- 04
Build an entry point, not just a brand
A brand and a website give a firm something to point at. They do not give it a reason for someone to call. Alongside the design work I ran the marketing, the social, and the printed collateral, and built the PMO Strength and Conditioning program as a first paid step that a company can say yes to before committing to a full engagement.
The tradeIt is a long way outside a design scope and it is the part nobody sees in a portfolio. It is also the part that turns a rebrand into a pipeline.
What we shipped.
- 12-section Brand Guidelines document (CCE 2026)
- Positioning statement and one-line tagline
- Three principles framework (Clarity, Accountability, Candor)
- Brand DNA articulation (eight strands)
- Strategic Framework documentation (six-phase delivery lifecycle)
- Six-practice-area architecture with hands-on copy
- Brand voice and messaging guide
- Visual identity system (logo variants, color, typography)
- Photography and imagery direction
- Layout and UI language documentation
- Brand-in-practice templates (web, presentations, LinkedIn, proposals)
- Full website redesign and build
- Mobile-first responsive implementation
- SEO foundation with schema and metadata
- Legal compliance layer (privacy, terms, accessibility, cookies)
If your work is ahead of your website, the gap is costing you.
The Brand + Website Review names the gap. The Brand + Website System closes it.