Week 01
Signal
Positioning is set. Brand voice is written. Messaging architecture is finalized so every surface speaks the same language.
Delivered
- Positioning document
- Brand voice guidelines
- Messaging pyramid
- Key-page copy frameworks
Service · Transformation
Full Brand, System & Positioning Rebuild.
Thirty days. One architecture. Brand, positioning, website, lead flow, and tracking rebuilt from a single source of truth, so the work everyone sees and the work that’s actually running match.
What it is
A business-level transformation, not a content project.
The Rebuild exists because the companies we serve already have traction, already have customers, and already have a product that works. What they need isn’t a new logo. They need their brand, offer, and operating architecture pulled into one source of truth.
We call it a Rebuild because it touches every layer of how the company communicates and converts, working from a single strategic core.
The four-week schedule
A construction schedule for the growth system.
The order matters. Signal leads Gravity. Gravity leads Orbit. Orbit leads Thrust. Reversing the order is how businesses end up with pretty websites selling weak offers.
Build phaseWk 01Wk 02Wk 03Wk 04
Signal
Positioning & voice
Gravity
Offer architecture
Orbit
Site & capture
Thrust
Tracking & launch
Deliverables
+4Positioning · Voice
+4Offer · Pricing
+4Site · Capture
+4Tracking · Launch
Week 02
Gravity
Offer architecture is rebuilt. Entry point, conversion path, pricing logic, and the reason the first paid step feels obvious.
Delivered
- Offer document
- Pricing logic
- Conversion path diagram
- Objection map
Week 03
Orbit
The website is rebuilt. Lead capture is redesigned. The handoff from click to CRM is closed so nothing falls through a gap.
Delivered
- New website
- Form strategy and capture logic
- CRM setup or remap
- Follow-up sequences
Week 04
Thrust
Visibility goes live. Tracking is set up. Mission Control is activated so the operator can see what the system is doing.
Delivered
- Tracking plan
- Analytics event schema
- Mission Control environment
- Launch monitoring
One rebuild, start to finish
1.6 → 7.0 System Momentum in 30 days.
La Chérie Weddings
A luxury wedding planner booked through referrals whose website couldn’t communicate the same trust the founder did in person. We rebuilt the brand, the system, and the positioning in 30 days.
Read the caseHow pricing works
Scoped after the Audit.
Rebuild scope is defined after the Clarity Audit. The audit is how we scope accurately. Most Rebuilds land between $4,000 and $8,000 depending on the depth of the Signal and Gravity work, the scale of the site, and whether we’re integrating existing systems.
- 50% on agreement, 50% on launch
- $150 Clarity Audit credited on the agreement
- Work completed in approximately 30 days
- You own every file and every asset at delivery
- Lifetime Mission Control access is included
Questions we hear most
What to expect.
No. The website is part of it. So is positioning, offer structure, capture architecture, and tracking. Rebuilds that are just websites drift back into friction inside a quarter.
In almost every case, yes. The audit is how we scope. Rare exceptions include existing relationships or transparent scope on the buyer side.
We hit 30 days on the majority of engagements. A small number stretch to 35 or 40 when the scope of the website is unusually large or an integration takes extra time. We tell you on day one if we see risk.
You own everything. All files, all assets, all code, all documents. We don't hold hostage.
Yes. HubSpot, Pipedrive, ActiveCampaign, and custom stacks are all common. Unusual CRMs get scoped on day one.
Yes. Many of our best Rebuilds are delivered in partnership with in-house marketing leads. We scope the collaboration model at the start.